
During May 2012, Facebook joined the Nasdaq by pricing its IPO at $38 per share. By the end of July 2012, Facebook shares were trading around $30, and today they trade between $19 and $20. But why did Facebook's shares fall so much? Is it because Goldman Sachs and other institutional investors are selling their shares? No, the real reason for the 50% drop is always linked to fundamental factors. At the end of July, Facebook reported slower growth and did nothing to ease concerns about future results. Let’s look at some key Facebook figures.
Key Facebook Figures
∟ Total Revenue and Net Income: Sales of $4.33 billion, EBITA of $1.07 billion, and net income around $0.77 billion.
∟ Important Ratios: Price/Sales = 9.3, Trailing P/E = 67.06, Forward P/E = 30.76, Price/Book = 3.12.
∟ Cash and Debt: Cash of $10.2 billion and debt of $0.7 billion.
∟ Market Capitalization: $41.52 billion (based on a share price of about $19.70).
(Source: Yahoo Finance)
Facebook’s story is similar to the .com bubble of the late ’90s. High expectations combined with weak fundamentals eventually create big bubbles. The Facebook bubble has now burst. This is bad news for current Facebook investors but might be a trading chance for others.
The 3rd Largest IPO in US History
Facebook’s IPO raised $16 billion, making it the 3rd largest IPO in US history. The largest US IPO raised $19.7 billion (VISA) in 2008, and the second largest raised $18.1 billion (General Motors) in 2010.

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